Paola Pérez

Paola  

Strategic Marketing Manager, Global B2C

Nothing gives Paola greater satisfaction than launching new brands and products. During her 14 years in the beauty industry, the Colombian native has helped bring to life more than 150 new products and sub-brands. She has a bachelor’s degree in industrial engineering and two master’s degrees in sociology and marketing.

Fun fact: As part of her life’s mission to encourage peace and beauty in this world, Paola practices meditation, sometimes through classical dance.


Posted by Paola Pérez | 12/02/2021

In this second post in our Online Beauty Conversations series, our team looks at what consumers are repeatedly looking for in all types of beauty and color cosmetic products. 

Categories: Skin Care

Posted by Paola Pérez | 11/16/2021

Whether it’s sharing their favorite products, posting a video of their latest makeup routine, or venting about something they don’t like about the brands they use, beauty consumers are regularly sharing on social media and influencing consumer buying habits.

Categories: Skin Care

Posted by Paola Pérez | 11/12/2021

Keeping up with the ever-changing beauty landscape can be difficult and time-consuming.  And while there’s no shortage of industry experts, trend watchers and market data, there is a shortage of time and resources to tap into them. So, how can brands stay ahead of it?

Categories: Hair Care, Skin Care, Skin Cleansing

Posted by Paola Pérez | 06/09/2021

Consumers want beauty routines that take care of not only themselves but also the environment. 

Categories: Hair Care, Skin Care, Skin Cleansing

Posted by Paola Pérez | 03/15/2021

Hair loss is a common concern for both men and women, with 85 percent of men and 40 percent of women experiencing hair loss by their 40s and 50s, according to the American Hair Loss Association.

Categories: Hair Care, Skin Cleansing, Skin Care

Posted by Paola Pérez | 03/09/2021

Consumers of color makeup are talking up a storm! And LLS Beauty is in the middle of the surge with the latest reports.  

Categories: Skin Care

Posted by Paola Pérez | 03/08/2021

Five ready-to-go formulas and packaged in single-use capsules that will appeal to consumers interested in hygiene in a post-COVID world.

Categories: Skin Care

Posted by Paola Pérez | 02/25/2021

Protecting ourselves from viruses is top of mind with the current pandemic...

Categories: Hair Care, Skin Care, Skin Cleansing

Posted by Paola Pérez | 11/06/2020

A restoring skin cream for hands and face created specifically for healthcare workers on the front lines of the COVID-19 pandemic is now available for brand portfolios.

Categories: Skin Care