Strategic Marketing Manager, Global B2C
Nothing gives Paola greater satisfaction than launching new brands and products. During her 14 years in the beauty industry, the Colombian native has helped bring to life more than 150 new products and sub-brands. She has a bachelor’s degree in industrial engineering and two master’s degrees in sociology and marketing.
Fun fact: As part of her life’s mission to encourage peace and beauty in this world, Paola practices meditation, sometimes through classical dance.
Posted by Paola Pérez | 02/13/2024
Makeup trends evolve each year, so we are taking a look at what's coming in 2024 as spotted by our Foresee Lab™, which applies future-thinking methods, consumer insights and scientific processes to help our customers see what’s coming next.
Posted by Paola Pérez | 09/13/2023
Are you trying to understand what consumers love about their favorite beauty products? Or what they do not like and wish they could find in a new solution? The answer can be found on social media.
Posted by Paola Pérez | 08/03/2023
Data is flowing in all directions... how can brands keep up with the influx? More importantly, how can they act on it?
Posted by Paola Pérez | 07/13/2023
Lubrizol Life Science Beauty is ready for what’s next. Are you?
Posted by Paola Pérez | 11/24/2022
In the third post in a series about how LLS Beauty addresses the issues of diversity in the beauty industry, we are focusing on the needs of consumers with textured hair and the findings from a recent survey.
Posted by Paola Pérez | 11/03/2022
It’s impossible to ignore the headlines. Persistent drought conditions are being experienced all over the world. With climate change affecting the natural water cycles, waterless beauty will shift from a novel idea to a necessity.
Posted by Paola Pérez | 09/13/2022
In the second in a series of posts about how LLS Beauty is developing products to address the issues of diversity in the beauty industry, we explore the topic of “skinclusivity.”
Posted by Paola Pérez | 07/26/2022
Consumers may seek out sun care products to prevent UV overexposure and skin damage, but they also want their selection to look, feel and smell good on their skin.
Posted by Paola Pérez | 06/01/2022
Recent events have permanently elevated the role of brands and companies as a force for good in society, particularly in diversity, equality and inclusion (DE&I).
Posted by Paola Pérez | 01/31/2022
Whether they want to understand the science behind results before buying, reduce the number of products they use, or are buying only from brands that put purpose over profit, consumers will become more selective in their purchases and manufacturers more purpose-driven in the production. In the second of our 2022 Beauty Trends series, we look at each of these recent shifts and what they mean for the new year.
