The Foresee Lab™ platform within Lubrizol Life Science, seamlessly connects all those dots by accessing the industry’s best minds. Forecasting trends before they emerge. Translating data into valuable consumer insights. Identifying unmet needs. And offering holistic solutions that employ the latest science to improve people’s lives. Foresee Lab™, shaping the future of beauty.
Posted by Paola Pérez | 06/10/2024
As we are all well aware, from season to season and year to year, fashion trends evolve and change. The makeup category, of course, is no exception. Because of the rapidly changing dynamics in the market, at Lubrizol we are constantly monitoring consumer behaviors and social media conversations to anticipate new trends and preferences.
Posted by Paola Pérez | 05/08/2024
Beauty consumers are no longer satisfied with traditional sustainable makeup products. They are seeking more than just ethical sourcing and natural ingredients, expecting makeup that not only aligns with their values but also offers a wide range of colors, formats and textures to express themselves. Responding to this demand, the Lubrizol Life Science Beauty team has developed a collection of formulations that combine sustainability with performance and versatility.
Posted by Paola Pérez | 02/13/2024
Makeup trends evolve each year, so we are taking a look at what's coming in 2024 as spotted by our Foresee Lab™, which applies future-thinking methods, consumer insights and scientific processes to help our customers see what’s coming next.
Keeping up with the ever-changing beauty landscape can be difficult and time-consuming enough. Do you want to stay ahead of it? Foresee Lab™ can create Curated Content and Customized Solutions. Delivering client-specific future trends and consumer insights combined with our extensive expertise in the latest technology and science to enlighten and inspire.