Social Listening: The Key to Holy Grail Formulations

Posted by Paola Pérez on 09/13/2023

Are you trying to understand what consumers love about their favorite beauty products? Or what they do not like and wish they could find in a new solution? The answer can be found on social media.

According to the Digital 2023 April Global Statshot Report, 60% of the global population uses social media. Whether it is TikTok, Instagram or another preferred platform, consumers are regularly sharing reviews, how-to videos and purchase hits or misses, each providing insight into what they want in a product.

To assist beauty formulators, our Foresee Lab™ has expanded its capabilities to include a new social listening tool to monitor, review and analyze social conversations. It is a perfect complement to the methodology Foresee Lab™ already uses to help brands seamlessly connect the dots between what they are doing now and what’s to come in the future.

The social listening tool provides a wide scope of global data with real-time results. Our team translates this data into valuable insights that can be used to support a brand’s innovation pipeline, marketing concepts and formulation development, as well as help identify potential new customers and product applications.

Foresee Lab™ helps spot business opportunities and develop innovative products by analyzing the competitive landscape, consumer insights and future trends, while connecting it all to the latest science.

Foresee Lab™ - Shaping the future of beauty. Learn more

Paola Pérez

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