Shaping Beauty Innovation

Posted by Paola Pérez on 07/13/2023

Lubrizol Life Science Beauty is ready for what’s next. Are you?

We understand the challenges beauty formulators face in developing new beauty solutions, the role current and future trends play in shifting consumer preferences and how staying ahead of the curve is essential to a brand’s longevity.

As a result, our team of beauty experts is always looking for innovative skincare, hair care, makeup and cleansing solutions that are relevant to our brand partners and help people live a more beautiful life. Our in-house strategic team Foresee Lab™ helps us stay on the cutting edge of innovation and, in turn, support beauty formulators in driving product innovation. Together, we work seamlessly to influence what become the must-have beauty products of tomorrow and deliver the right market insights at the right moment.

Foresee Lab™ helps spot business opportunities and develop innovative products by analyzing the competitive landscape, consumer insights and future trends while connecting it all with the latest science. Foresee Lab™ has a strong capabilities ecosystem to explore consumer needs, spot online trends, track social media conversations, identify what experts and opinion leaders communicate and apply future thinking techniques to envision new trends and potential future scenarios.

The result is powerful new ingredients, results-driven formulas and new product launches that combine trends, insights and skin-science expertise, as well as provide a pipeline of ideas to inspire product development teams.

Foresee Lab™ - Shaping the future of beauty. Learn more.

Paola Pérez

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