How LLS Beauty Can Enhance Brand Circularity

Posted by Mathilde Allegre on 04/26/2022

Upwards of 120 billion units of primarily plastic waste are being generated annually by the beauty industry as of 2021, according to the Harper’s Bazaar article, “Circular Beauty Can End the Industry’s Waste Problem. ” And as the article title suggests, incorporating circularity into the development, manufacturing and consumption of beauty products might be the solution to eliminating this waste.

At Lubrizol Life Science – Beauty, we are committed to delivering sustainable solutions that support our customers’ circularity goals. Four ways in which we help brands enhance circularity are:

  • Responsible Design: We provide ingredients that are naturally derived, biodegradable and eco-designed. For example, Lubrizol’s Arbalon™ R-50 cellulose gum and Kelco-Care™ diutan gum are both naturally derived and made from a microbial fermentation process; and our Actismart™ SW botanical range is made from upcycled ingredients using Phenobio™ subcritical water technology.


  • Sustainable Sourcing: The LLS - Beauty team is committed to sustainably sourcing ingredients, promoting biodiversity preservation and supporting sustainable community programs. Lubrizol provides full traceability and/or certifications for AlgaPūr™ High Stability High Oleic (HSHO) Algae Oil and Sunhancer™ Eco SPF Booster. Lapagyl™ and Resulook™ advanced botanical ingredients deliver positive social impact through local programs in communities harvesting feedstocks and we also support local biodiversity preservation for our biotech ingredients Lumicease™ blue ingredient and Uniclay™ biotech ingredient.


  • Responsible Production: Our team doesn’t stop at the final ingredient, either; we help customers reduce the environmental impact of their manufacturing process by developing solutions that use ambient temperature, require very low levels in formulations and have short dispersion times. Our Carbopol® Aqua, Carbopol® powder and Pemulen™ polymers are three examples of this environmental commitment.


  • Responsible Use: The LLS formulation team helps customers create concentrated, water-free and packaging-free formulations to eliminate consumer waste and reduce water use.

Contact us to learn more.

Mathilde Allegre

Contact Mathilde

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