Motherhood can adjust a woman’s expectations of indulgence and self-care. An occasional day at the spa and regular beauty treatments are traded in for five minutes in the bathroom with a toddler outside the door.
Working mothers must balance careers, families and personal lives. They still want to look good, but no longer have the time for lengthy, complicated skin care regimens. These expert multi-taskers need a beauty survival kit that delivers results with a minimum of time and fuss.
WOW MOM from Lubrizol Skin Essentials is the answer. It includes four skin care products that make it easy for active mothers to treat themselves and their skin simply and easily. Each product in WOW MOM offers a surprising texture, evocative visuals and proven ingredients:
Applied during or after the shower, Rinse off Moisturizing Radiant Facial Serum helps mothers appear rested even if they were up half the night with a sick child. Ingredients:
- CHROMABRIGHT® molecule brightens and unifies the skin tone
- LIPOCHROMAN® molecule oxidant protects against UV radiation and pollution
- PEMULEN™ EZ-4U polymeric emulsifier stabilizes and provides consistency
- SCHERCEMOL™ 1818, DISD and CATC esters impart emolliency and contribute richness and softness
The facial serum is followed by Super Protective Face Mousse SPF 10 for extra care and protection against anything the day delivers. Ingredients:
- POLLUSHIELD™ functional ingredient provides against harmful substances, boosts antioxidative defenses and offers UV protection
- ARGIRELINE® peptide minimizes the appearance of wrinkles
- NOVETHIX™ L-10 polymer and GLUCATE™ DO emulsifier enhance the o/w emulsion
WOW MOM offers overnight care as well with Reviving Evening Facial Gel-Cream to replenish skin after a long day. Ingredients:
- UPLEVITY™ peptide reshapes the facial contour
- HYANIFY™ marine ingredient helps the skin recover lost volume
- PEMULEN™ EZ-4U polymeric emulsifier provides gel-cream texture
- CARBOPOL® Ultrez 21 polymer releases water and refreshes skin
Mothers sometimes have to sacrifice gym time, as well. Luckily, Cold Firming Body Night Cream helps them maintain a toned figure. Ingredients:
- ACTIGYM™ marine ingredient mimics the effect of endurance exercise to redefine areas such as abdomen, arms and thighs
- ANTARCTICINE® marine ingredient strengthens skin cohesion and protects from dryness
Nothing will replace a day at the spa, but the WOW MOM kit is a practical and beautiful solution for busy working mothers.