Fabric Care

The Home business of Lubrizol Life Science provides rheology modifiers and functional polymers that can be used to formulate high clarity high efficiency fabric care systems. 

NEW: Noverite™ LD940, LD945 and LD950 anti-redesposition polymers for improving fabric care formulations. These anti-redesposition polymers can be used in liquid and powder detergents to improve secondary cleaning. They are highly efficient polymers allowing for improved performance without sacrificing formulation space. 

NEW: Naturally-derived Novethix™ HC220 and HC220S polymers for rheology control of liquid laundry detergents. These naturally-derived rheology modifiers provide broad surfactant compatibility and crystal clear formulation possibilities.

NEW: Noverite™ 300, 301, 302 and 304 polymers for softening benefits in liquid and powder laundry detergents and fabric conditioners. The hydrophilic cationic nature of these polymers make them excellent choices to improve softness, fabric loft and moisture wicking properties. 

Carbopol® polymersNovethix™ L-10 polymer and Novethix™ HC200 polymer can be used to provide formulations with flow designed to meet the performance requirements of applications from laundry gels and pastes to non-aerosol pump spray liquids.  The shear thinning rheology these rheology modifiers provide increase the product contact time enhancing the cleaning efficiency of the product on fabric.  Carbopol polymers have good surfactant compatibility and will provide suspension and stabilization of insoluble ingredients.  

Noverite™ functional polymers are used as sodium tripolyphosphate (STPP) replacements in laundry detergents.  These polymers provide detergent builder functionality in laundry powder systems.


  • Rheology modifiers provide good shear thinning rheology with excellent stabilization.
    • The flow obtained reduces splashing of the detergent while maintaining good pourability and yielding a viscosity that provides consumer valued product aesthetics.
  • Novethix L-10 polymer provides excellent efficiency and clarity in liquid laundry detergent with good cleaning performance.
  • Noverite polymers provide builder functionality in powdered laundry detergents and can serve as a replacement for phosphates.