Noverite™ 301 polymer

Noverite™ 301 polymer is an ampholytic, hydrophilic copolymer that provides excellent affinity to fibers and delivers enhanced and visible softening benefits to your laundry products. It can be used to make clothing more comfortable and towels visibly fluffier. This surface substantive polymer can also be used on many hard surfaces to provide hydrophilic surface modification, resulting in water sheeting, homogeneous drying, anti-fogging, hard water spotting prevention, and easy removal of soap scum on treated surfaces. Noverite™ 301 polymer is cold processable with an excellent stability profile and shows broad pH compatibility.

Features and Benefits

  • Anti-fog
  • Compatibility with a wide range of surfactants for formulation flexibility
  • Easy-to-use liquid form
  • Fabric conditioning
  • Hydrophilic surface modification
  • Improved water absorbency
  • Inhibits hard water and lime scale spotting
  • Suitable for use in clear systems
  • Water sheeting and homogeneous drying
  • Wide pH adaptability (pH 2 - 12)


  • Fabric Care: 2-in-1 Detergent & Softener, Fabric Refresher, Fabric Softener, Fine Fabric, Laundry Detergent, Liquid, Liquid Detergents, Powder Detergents
  • Surface Care: Bathroom and Descalers, Cleansers, Window and Glass


  • Sensory Modification
  • Softening
  • Surface Modification