Novethix™ Polymers

Novethix™ polymers are highly efficient, hydrophobically modified alkali-swellable emulsion polymers (HASE polymer) with a special molecular design to maximize their thickening efficiency in surfactant systems with clarity and synergy with electrolytes. They are designed to meet rheology needs for formulating crystal clear and viscous liquid detergents and are capable of thickening the most difficult to thicken surfactant systems, including anionic, nonionic, and zwitterionic surfactants. 

The Novethix polymer family has been reviewed for inclusion on various chemical ingredient listings, including EPA Inert Ingredients, EPA Safer Chemical Ingredients, and WERCS listing, providing customers with a wide-range of formulating options.


  • Novethix polymers are liquids that offer efficient thickening at low dosages and are easy to process, resulting in low processing costs.
  • Excellent pH range (6-13.0) in surfactant applications allowing for broad range of household product formulations
  • Applications include dish care detergents, surface cleaners, laundry detergents, as well as other uses like agricultural products and firefighting gels


Product Name Description
Novethix™ HC200 polymer Novethix™ HC200 polymer is a hyper-HASE polymer designed to maximize thickening efficiency in surfactant systems containing electrolytes. It works synergistically with salt to thicken challenging surfactant systems and provides crystal clear formulations.
Novethix™ HC220S polymer Novethix™ HC220S polymer is a naturally-derived associative viscosity builder designed for use in surfactant systems. It shows broad compatibility and excellent clarity with many types of surfactants, including cationics. It is suitable for thickening liquid detergent compositions, including mild surfactant systems as well as disinfectant cleaners containing cationic biocides.
Novethix™ L-10 polymer Novethix™ L-10 polymer is a highly efficient, hydrophobically-modified alkali-swellable emulsion polymer designed for structuring most cleansing formulations containing anionic, nonionic, and zwitterionic surfactants. It is particularly effective for thickening and rheology control of the most challenging surfactant systems.