Driving Innovation: Performance and Sustainability in Rheology Modifiers

Posted by Jessica Becker on 04/11/2024

Formulating new beauty products has become increasingly challenging due to stringent regulatory requirements, increasing customer expectations for performance, and a growing trend toward sustainable products.

After years of research and experimentation, Lubrizol has developed a breakthrough solution to address these challenges: a new Carbopol® polymer that is ready to solve challenges in rheology modification of rinse off formulations that require performance and sustainability.

Carbopol® Fusion S-20 polymer is an inherently biodegradable rheology modifier that provides thickening, suspension and clarity similar to acrylates copolymer and is ideal for skin cleansing and hair care applications.

It is also the first Carbopol® polymer that addresses all 12 Principles of Green Chemistry in manufacturing, a framework for designing and improving materials, products and processes to reduce the impact of chemicals and their synthesis on the environment and health.

Demanding beauty consumers desire more natural products but prefer the sensory and aesthetics of traditional synthetic products. As their demands continue to evolve, so do the solutions Lubrizol provides. Suitable for sulfate and sulfate-free surfactant chassis, Carbopol® Fusion S-20 polymer has a smooth, honey-like flow that provides a light, soft sensory experience on the skin.

It’s not often you get two sides to a story, where both are true and equally important. Carbopol® Fusion S-20 polymer offers both, performance and sustainability.

Jessica Becker

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