Blurring the Lines Between Physical and Digital Beauty

Posted by Bianca McCarthy, Ph.D. on 10/03/2023

Beauty consumers have embraced the benefits that the digital and virtual world has given them. They can virtually try on outfits, makeup looks and hairstyles. They use filters for photos that smooth out the skin, remove the bags from under their eyes, give them freckles and a perfect application of makeup. They can also create a virtual version of themselves to exist in Metaverse environments. But if the digital version has higher cheekbones, a smooth and sculpted face, and bright and lifted eyes, is there a way to achieve that in the physical world without undergoing surgery or buying expensive beauty devices? Can you achieve a “phygital” aesthetic?

High-tech beauty devices deliver electrical stimulation on the skin in the range of microcurrents that lead to a rejuvenating, smoothing and lifting effect. These microcurrents induce fibroblast transdifferentiation into myofibroblast for increased collagen contraction (for a firming and lifting of the skin) and improve mitochondrial function (which leads to better muscle tone). Our team developed a high-performing and sustainable tetrapeptide that mimics the benefits of electrical stimulation on the skin to obtain comparable results to microcurrent devices. Uplevity™ e-Lift peptide is the next dimension in facial sculpting.

 How it works:

  • In vitro, Uplevity e-Lift peptide increased collagen contraction and improved mitochondrial function in a similar way to microcurrent stimulation, suggesting firmer skin and better muscle tone.

The results: After one month of treatment (28 days) with the active ingredient, volunteers achieved:

  • A microcurrent-like upper face lifted appearance via a “triorbital” skin lift (supraorbital eyebrow and eyelid lift, orbital crow’s feet lift, and infraorbital upper cheek lift).

    After one week (7 days), volunteers achieved:

  • A minimized appearance of wrinkles with a 13.1% reduction in wrinkle length.

Uplevity™ e-Lift peptide joins our original Uplevity™ peptide that offers a lower face lift and reshaping of the facial contour. Together, these ingredients provide a complete face lifting effect. Contact us to learn more.


Bianca McCarthy, Ph.D.

Contact Bianca

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