Soft & Lift Mascara Primer

Color Cosmetics


Treat your lashes to the most silky and luxurious treatment. This formula is designed to provide a smooth and long-lasting mascara application as well as a lengthening effect to your lashes. Kelco-Care™ diutan gum is a natural rheology modifier that provides viscosity, stability and a smooth texture. Hydramol™ TGL ester provides moisturization and humectant properties. Glucate™ SS and DO emulsifiers are naturally derived mild emulsifiers that provide stabilization while enhancing the creamy texture of the formula. The combination of Schercemol™ 1818 ester and AlgaPūr™ HSHO algae oil provide moisturization with soft and silky afterfeel and the combination of Schercemol™ SHS and PTID esters provide buttery emollience properties that melt the mascara in contact with the eyelashes for better application. Resulook™ advanced botanical ingredient helps to revive one’s look by improving hair nourishment, anchorage and density of eyelashes and eyebrows.

Formulation Features

Appearance: Opaque

Form: Emulsion