A More Vibrant You with Long Lasting Hair Color and Conditioning

Posted by Juliana Mancini Gomiero on 07/07/2021

Women want vivid color and long-lasting performance from their hair color, which is why we’ve introduced Chromapol™ ColorPOP polymer.

The multifunctional ingredient maintains a true color with vibrant tonality and intensity. It provides color protection in permanent, semi-permanent and temporary colors, as well as in shampoos, conditioners and leave-on treatments. It also offers conditioning benefits for the hair fiber, improving wet and dry feel, while restoring softness and smoothness. It works on all shades of hair, including 100% gray.

In testing for permanent coloration, delta E was better than the benchmark with the Chromapol™ ColorPOP polymer, providing long-lasting color protection for up to 30 washes and for sulfated shampoo up to 20 washes. Color protection in the semi-permanent collection lasts up to 10 washes and when a sulfate-free shampoo is combined with a conditioner, color lasts up to 25 washes.

Available ready-to-market formulations include:

•         Permanent Hair Color - Intense Dark Red Cherry

•         Semi-Permanent Hair Color - Shimmering Pink Orchid Flower

•         Sulfate Free Color Care Shampoo

•         Color Vibrancy Protecting Conditioner

•         Deep Nourishment Color Reviver Temporary Mask - Intense Red Cherry Color

To learn more about Chromapol™ ColorPOP polymer, contact us below.

 Juliana Mancini Gomiero

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