Aging Well: Elastic Generation

Posted by Dorota Niemczycka on 10/23/2020

Age is just a number.

That has never been truer than it is now as people are living longer, healthier and more vibrant lives than ever. For women over 50 this is particularly accurate as they have become known as the “elastic generation” for their authentic approach to living with new energy, confidence and the ability to stretch beyond perceived limitations. Whether it’s starting a business, traveling to exotic destinations or achieving fitness goals, they enjoy life more than ever.

This fun, resilient and energetic attitude translates into their approach toward beauty. They want to celebrate where they’ve been and not hide their wrinkles and flaws. However, they also want their skin to look as vibrant and healthy as they feel. Menopause can be a challenge to achieving this goal.

During aging and hormonal aging, skin gets drier, thinner and less elastic, while surface roughness, microrelief changes, wrinkles and age spots become more evident. Skin care products designed for menopausal skin needs can go a long way in helping women feel their best during this transition.

For example, LLS Beauty’s Cellynkage™ marine ingredient improves the skin’s intercellular communication, allowing the restoration of cell functioning and homeostasis, which are lost during hormonal aging.

Studies have shown an increase in collagen density, skin thickness, microrelief structure and surface smoothness through regular use of Cellynkage™ marine ingredient, resulting in a visibly improved overall appearance.

Additionally, another recent clinical study on Cellynkage™ marine ingredient was carried out to evaluate the macroscopic complexion-improving effect of the active ingredient. The subjects were two groups of 20 female volunteers between 50 and 65 years old, showing clinical signs of chrono-aging on the face and skin ptosis of the lower part of the face.

The subjects of each clinical test group either applied a cream containing 5% Cellynkage™ marine ingredient or a placebo cream on the face, twice a day for 28 days. At the end of the treatment, photos were taken and consumers from the same age range took a survey that compared those images against ones taken before the treatment started. Of the 150 survey participants, 91% had a clear preference for the image after the treatment with the active ingredient.

Dorota Niemczycka

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