Go with the flow

Reports: Women change hairstyle 46X per year

Posted by Juliana Mancini Gomiero on 08/28/2020

It’s estimated that women switch up their hair cut, color and style an average of 46 times per year. That number could continue to grow as options for short-term style changes expand, particularly in the temporary hair color market. Whether it’s a new trendy color or texture, consumers are loving the fast, quick change they offer, especially now as many are utilizing video conference calls regularly and their hair or makeup is the only way to change up their look.

Lubrizol’s Go with the Flow Temporary Hair Makeup & Style formulations offer instant color, texture and dimensional effect (as dip dye ombré) in convenient purse-size applicators. Hair style benefits include a natural looking hold and broad range of style & curl definition in high humidity to fit your mood that day.

The 2-in-1 benefits are thanks to Carbopol® Style 2.0 polymer, a breakthrough 3-in-1 rheology modifier with inherent style-boosting properties for brilliant clarity, exceptional electrolyte tolerance and broad compatibility with pigments to help create colored styling texture formats.

It’s available in six shades and multiple makeup format packaging options. Shades are:

pink, peach, gray, red, black and yellow. Texture options include:

  • Styling gel
  • Gel cream
  • Liquid chalk
  • Mascara
  • Cream in powder
  • Glossy gel
Learn more about how Go with the Flow Temporary Hair Makeup & Style formulations can be incorporated into your brand’s product line.
 Juliana Mancini Gomiero

Contact Juliana

Have a question or comment about this post? Contact the author using the form below.

Input symbols

Related Categories