Consumers have made their priorities clear: they want high-performing products made from natural ingredients that protect the environment.
Our new line of Conscious Makeup delivers that.
The collection includes three new formulations: Everlasting Flawless Facial Foundation, Water-Resistant Mascara and Satin Finish Lipstick. The natural origin content of the collection is over 95%, making it as eco-friendly as it is effective.
Everlasting Flawless Facial Foundation is a luscious, lightweight formula that stays put all day, protecting skin from damage caused by light. It’s ideal for dry, combination to oily skin types. Ingredients include Matrifuse™ S-1 dispersant providing pigment dispersion for better coverage, Matmarine™ biotech ingredient to reduce shininess and appearance of pores and Lumicease™ blue ingredient to protect against light radiation.
The second product, Water-Resistant Mascara, is a long-lasting formula that glides on softly, making lashes appear longer all day and removes easily at night. Its key ingredients include Kelco-Care™ diutan gum for viscosity and smooth texture, Avalure™ UR 450 polymer for water resistance and Actiphyte™ rosemary and gotu kola to enhance the appearance of lash length.
The Conscious Makeup collection is completed by Satin Finish Lipstick, a smooth, moisturizing formula that applies evenly, leaving lips feeling rejuvenated, fuller and silky soft. Key ingredients include Schercemol™ 1818 ester for a satin finish as well as Actiphyte™ avocado and coconut to protect skin cells from UVB-induced damage and Actiphyte™ yam for a long-term plumping effect.
The entire collection is made from the most natural, sustainably sourced ingredients available, a feature that will resonate with today’s consumers.
To learn more about the Conscious Makeup collection, visit here.