Mermaids and Unicorns...Eye catching visuals in low viscosity cleansers

Posted by Lindsay Lipp on 06/18/2019

Thinking of finding a mermaid to market your product, or timing a unicorn to walk past your end-of-aisle display? Thankfully, other options exist to catch consumers’ attention for low-viscosity cleansers.

Consumers are trending toward low-viscosity cleansing formats, especially auto-foam and spray cleansers, because they’re convenient, easy to rinse and thought to be milder on the skin and more environmentally friendly. However, shoppers are unwilling to accept poor performance, dull appearance and clogged dispensers.

To capture this market, manufacturers need formulas that satisfy consumers on all fronts — and Lubrizol’s Carbopol® Aqua SF-3 polymer delivers.

Its excellent suspension capabilities, coupled with the pearlized and iridescent qualities of the formulas, are ideal for companies that want to create fun, fantastical products that appeal to the playful and mystical in all of us.

And it solves the problem of clogged dispensers by enabling the suspension of aqueous insolubles in water-thin cleansing formulas, without compromising dispensing or foaming performance.

In short, Carbopol® Aqua SF-3 polymer:

  • Structures surfactant systems with suspension of mica, glitter, oil, exfoliants, and more in ultra-low viscosity cleansers
  • Offers brilliant clarity in multiple surfactant systems to enhance visual effects
  • Prevents clogging of dispensers
  • Delivers excellent foam performance in spray and auto-foaming cleansers
  • Is cold processible
  • Allows for low-mix energy formats

Lubrizol has created low-viscosity formulas for a variety of personal cleansers that are sure to dazzle and delight:

Mild White Shell Foaming Facial Cleanser


Foaming facial cleansers are a growing trend in Asia and Latin America, according to Mintel, whose research shows consumers perceive foaming products as being gentler on the skin, especially during application.

Our Mild White Shell Foaming Facial Cleanser caters to this trend, enabling gentle cleansing of facial skin without parabens, dyes or sulfated surfactants. The unique, iridescent shell-like appearance of this water-thin formula is achieved by Quickpearl™ PSB3 pearlizing agent and the strong suspension and stabilizing power of Carbopol® Aqua SF-3 polymer. Chemoryl™ SFB-10SSB surfactant provides mild cleansing and gentle foaming, while Glucam™ E-10 humectant leaves the skin smooth, supple and hydrated.

Pretty-as-a-Peach Mermaid Cleansing Foam


Foaming body wash launches grew 25% in Europe and 23% in North America from 2013-2018 as consumers realized the convenience and richness these products provide. A good example is our Pretty-as-a-Peach Mermaid Cleansing Foam, an iridescent foaming body wash that infuses skin with a healthy, radiant glow “from head to fin.”

The beautiful visual effects of this formula are enabled by Carbopol® Aqua SF-3 polymer, which stabilizes and suspends the sunset-colored mica in this low-viscosity system. Sulfochem™ ES-70DXS and Chembetaine™ C surfactants provide gentle cleansing, while Merquat™ 3940 polymer gives the foam a rich, cushioned texture and leaves the skin feeling soft.

Another type of low-viscosity format for the body, the Milk of Marula Moisturizing Cleansing Spray, showcases Carbopol® Aqua SF-3 polymer’s ability to suspend oil in a water-thin surfactant system. Convenient for quick cleansing, this elegant spray doubles as a 2-in-1 product, not only cleansing skin but leaving it feeling nourished and soothed. Chemccinate™ DSLS-BA and Chembetaine™ CAD surfactants deliver exceptional flash foam and mildness, while Schercemol™ DIS ester, in combination with the suspended marula oil, provides exceptional conditioning properties.

Sea of Shimmer Hand Soap 


The exquisite, iridescent visual effects of the Sea of Shimmer Foaming Hand Soap is not easily ignored. Carbopol® Aqua SF-3 polymer enables the mesmerizing appearance of this low-viscosity formula, adding glimmer and beauty to the routine task of hand washing. Sulfochem™ SLS-PHP and Sulfochem™ ES-70DXS surfactants generate excellent flash foam volume, while Glucam™ P-20 humectant leaves hands feeling soft.

Enabling customized visuals, luxurious aesthetics, sustainable processing and more, Carbopol® Aqua SF-3 polymer is sure to help your brand stand out from the crowd.

Contact us to learn more about the above formulas and Carbopol® Aqua SF-3 polymer. 


Lindsay Lipp

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