This semi-permanent hair dye delivers a shimmering long-lasting, bold pink orchid flower shade for up to 10 washes with Chromapol™ ColorPop polymer technology in a nourishing gel formulation. At the same time, it brings a smooth, silk-feel touch to fiber. Chemonic™ OE-20 ethoxylated alcohol helps to solubilize the dyes. Combination of sugar based Glucate™ SS and Glucamate™ SSE-20 emulsifiers help in creating the liquid crystal emulsifier system. Glucam™ P-20 humectant helps in providing moisturization to dry hair. Schercemol™ SHS ester, a naturally derived ester provides exceptional dry feel. Carbopol® Aqua CC polymer, a cationically compatible polymer helps in providing stability, viscosity and flow. It also contains Actiphyte™ Hibiscus GL. Hibiscus has been used by women in India as a traditional treatment to thicken hair. It is also believed to reduce the amount of gray in hair.