Global Marketing Specialist of Bath & Shower
Naturally curious, Lindsay is drawn to the science behind the efficacy and emotive engagement of personal care products and brands. Originally starting college as a fashion major, she still holds true to her creativity by balancing her passion for style and hardcore science to bring the best products to market.
Fun Fact: In her spare time, Lindsay enjoys yoga and reading articles on neuroscience.
Posted by Lindsay Lipp | 12/08/2020
The global pandemic is causing consumers to think that clean, safe, and sustainable synthetics in their beauty and personal care products may not be such a bad thing after all.
Posted by Lindsay Lipp | 05/05/2020
For such a formidable force, the novel coronavirus is vulnerable to the most basic of skin care products: soaps and cleansers.
Posted by Lindsay Lipp | 03/12/2020
As we head into Q2 of 2020, the Lubrizol Life Science – Beauty team has identified three trends in skin cleansers that we predicted to be popular going into the year and continue to show signs of growth.
Posted by Lindsay Lipp | 11/18/2019
The outdated thinking that men and women will not buy personal care products unless their marketing conforms to gender stereotypes is giving way to a less rigid and more inclusive approach.
Posted by Lindsay Lipp | 08/28/2019
While surfactant-based skin cleansers work to remove dirt, oil, sweat, odor and other unwanted substances from the skin, they might also inadvertently remove beneficial natural compounds from the skin’s surface.
Posted by Lindsay Lipp | 07/30/2019
As lifestyles get more active and exercise becomes a social event, the need for beauty products for an on-the-go lifestyle is growing.
Posted by Lindsay Lipp | 06/18/2019
Thinking of finding a mermaid to market your product, or timing a unicorn to walk past your end-of-aisle display?
Posted by Lindsay Lipp | 01/18/2019
The demand for personalized products has reached new heights.
Posted by Lindsay Lipp | 01/03/2019
Increasingly, consumers are looking for products designed for sensitive skin. Read more on functional ingredients for mild cleansing.
Posted by Lindsay Lipp | 11/06/2018
Familiar with a culture that’s never disconnected and as digital natives themselves, millennials are especially prone to more screen time and less face-to-face interaction.
