Beauty for the Active Consumer

Posted by Lindsay Lipp on 07/30/2019

As lifestyles get more active and exercise becomes a social event, the need for beauty products for an on-the-go lifestyle is growing.

According to the Physical Activity Council, 80 percent of Gen Z consider themselves to be active; 37 percent of baby boomers do high calorie burning exercises; and 48 percent of Generation X participate at least once a week in a fitness activity or sport.

With this activity comes open pores, perspiration and heated skin that can become a nightmare without the right products. Not to mention the sore, achy muscles and dry skin from time spent outdoors. As a result, consumers of all ages are looking for products that help them look good during and after their toughest workouts.

Lubrizol formulations that can help you meet these consumers’ needs include:

For more information, contact a Lubrizol representative today.


Lindsay Lipp

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