CLEVELAND, Ohio – Lubrizol announces the launch of Arbalon® RC 76 cellulose liquid, a highly functional, cationic, cellulose derived rheology modifier designed to meet the evolving needs of modern personal care formulations.

The growing demand for sustainable solutions is driving beauty innovation toward high performance with no compromise. Sustainability remains a key criterion in ingredient selection, expanding beyond active ingredients to include natural and naturally derived functional materials that enable high naturality formulations while supporting credible, science backed sustainability claims.

Developed to address these formulation challenges, Arbalon® RC 76 cellulose liquid delivers excellent suspension of oils, pearlizers, and a broad range of particles. Its cationic nature enables the creation of clear to translucent formulations with enhanced aesthetics and superior sensory experience, while maintaining clarity across a wide pH range.

The ingredient provides reliable thickening performance in both sulfated and sulfate free systems and supports high performance cleansing formulations, including antibacterial formats. Arbalon® RC 76 cellulose liquid offers outstanding sensory performance in haircare applications, enhancing shampoos, conditioners, and leave on treatments by improving deposition while preserving a premium sensorial feel.

Highly natural and readily biodegradable, Arbalon® RC 76 cellulose liquid supports the development of sustainable and visually appealing personal care products that successfully combine performance, sensorial benefits, and environmental responsibility.

Arbalon® RC 76 cellulose liquid empowers formulators to create high performing, sustainable personal care products that address both consumer expectations and technical formulation challenges.

Lubrizol Introduces Arbalon® RC 76 Cellulose Liquid: Science Driven Performance for Sustainable Formulations