In color cosmetics, performance alone is no longer enough. Today’s consumers expect a complete experience, one that blends striking sensory, innovative textures, and flawless results. More than ever, makeup is about how it feels, looks, and transforms everyday routines into something memorable.

At the forefront of this transformation is texture-led innovation, powered by advanced ingredients like Oilkemia™ 7S polymer, awarded Silver at the in cosmetics® Global Makeup Bar 2026. Designed to meet the growing demand for high-performing, oil-based formulations, it enables brands to create next-generation textures without compromising on stability or wear.

From clear lipsticks to jelly tints and glowy finishes, today’s trends demand formulas that deliver visual appeal, tactile pleasure, and long-lasting performance, all at once.

The Challenge: Performance Without Compromise

Creating oil-based (or waterless) formulas that combine aesthetics, stability, and sensory excellence remains complex. Brands must deliver products that can adapt viscosity across formats—from fluids to balms and sticks—while maintaining a crystal-clear appearance, keeping pigments evenly suspended, and ensuring durability and water resistance.

The Solution: Oilkemia™ 7S polymer

To meet these evolving demands, Oilkemia™ 7S polymer emerges as a powerful, multifunctional solution designed to unlock the full potential of oil-based makeup systems. Engineered to bring together performance and creativity, Oilkemia™ 7S polymer enables formulators to:

Achieve precise viscosity control across a wide range of textures
Create visually striking, clear formulations
Enhance compatibility with a variety of oils
Deliver outstanding suspension of pigments and micas

Results That Stand Out

With Oilkemia™ 7S polymer, the benefits are not just technical, they’re visible and tangible for consumers:

Enhanced pay-off for richer color in a single swipe
Reduced migration, helping makeup stay exactly where it’s applied
Improved water resistance, supporting long-lasting wear
Light, non-tacky sensory feel, elevating comfort and application

From fluid products to structured sticks—and even innovative transparent formats—this ingredient opens new creative possibilities while maintaining stability and performance.

Texture is the new performance frontier, where science, sensoriality and storytelling come together, powered by Oilkemia™ 7S polymer to create makeup that not only performs but captivates.

The New Era of Makeup