Sustainability is no longer a trend, it is a defining force reshaping the future of personal care. Today’s formulations are evolving from the ground up, driven by the need to balance performance, transparency, and environmental responsibility.

Where once the spotlight was placed almost exclusively on high-performing actives, every ingredient is now under scrutiny. Formulators are increasingly turning to natural and naturally derived functional components—such as rheology modifiers and emollients—that not only deliver technical performance but also enhance the overall naturality of a formula.

This shift reflects a deeper commitment across the industry. Brands are moving beyond superficial “green” claims toward credible, science-backed solutions that stand up to consumer expectations and regulatory scrutiny. The real challenge lies in achieving this without compromising on aesthetics, texture, or stability, the essential elements that define the user experience.

In response to this evolving landscape, Lubrizol has developed Arbalon® RC-76 cellulose liquid, an innovative ingredient designed to seamlessly bridge the gap between naturality, performance, and authentic sustainability.

Performance That Inspires Confidence

Highly functional and readily biodegradable, Arbalon® RC-76 cellulose liquid delivers exceptional performance in cationic-containing, surfactant-based formulations. Its unique cationic nature enables the creation of clear to translucent systems with enhanced aesthetics and a superior sensorial profile.

Engineered for versatility, this cellulose-derived rheology modifier provides robust thickening and formulation flexibility across a broad range of applications.

Key benefits:

Strong thickening efficiency in cationic surfactant systems
Enables clear to translucent formulations with improved visual appeal
Excellent suspension capacity for oils, pearlizers, and a wide variety of particles
Enhanced sensorial profile, particularly in hair care applications
Improved deposition in shampoos, conditioners, and leave-on treatments
Supports high-performance cleansing systems, including antibacterial formats

The result: formulations that not only perform effectively but also deliver a refined, premium consumer experience.

A Sustainable Future, Backed by Science

Sustainability must be measurable, credible, and built on solid science. Arbalon® RC-76 cellulose liquid is designed with this principle at its core.

Sustainability credentials:

High natural origin content
Readily biodegradable profile
Compatible with eco-conscious formulation strategies

By integrating these attributes, formulators can create products that deliver on both performance and environmental responsibility, strengthening brand credibility.

Empowering the Next Generation of Beauty

Arbalon® RC-76 cellulose liquid is more than just a functional ingredient, it is a powerful formulation enabler.

By combining naturality, technical performance, and sensorial excellence, it empowers formulators to innovate without compromise. As consumer expectations continue to rise, this solution helps brands differentiate themselves with products that resonate deeply with today’s conscious, performance-driven audience.

Elevating Sustainable Beauty with Arbalon® RC-76 Cellulose Liquid