Lubrizol’s São Paulo Beauty Research Institute is the company’s first BRI in Latin America and expands locally relevant innovation for skincare and haircare markets.
Advanced in vivo testing, AI-enabled measurement, and integrated application labs support more inclusive, high-performing, and sustainable beauty ingredient development.
The site strengthens Lubrizol’s global research network with Barcelona and Shanghai, helping accelerate development and reduce time to market.

São Paulo is home to Lubrizol’s first Beauty Research Institute (BRI) in Latin America, serving as a strategic center for developing next-generation ingredients for global skincare and haircare markets. As the third facility in Lubrizol’s global BRI network, the site strengthens the company’s ability to deliver locally relevant, globally scalable innovation.

The institute’s advanced in vivo clinical testing capabilities enable deeper understanding of ingredient performance across Brazil’s diverse skin tones, hair types, and climatic conditions. This regional insight supports the development of more inclusive, high performing, and sustainable solutions tailored to evolving consumer expectations.

São Paulo is uniquely designed to integrate application laboratories with clinical testing infrastructure in one location—enhancing collaboration, accelerating development cycles, and improving resource efficiency. Powered by artificial intelligence, computer vision, and data science, the facility strengthens measurement precision and enables more robust, science based product claims.

Working in close collaboration with Lubrizol’s BRIs in Barcelona and Shanghai, the site contributes to a globally connected research network that enables year-round studies across hemispheres, reduces time to market, and advances sustainable ingredient innovation worldwide.

With more than 50 years of presence in Latin America, this investment reinforces Lubrizol’s commitment to a local-for-local innovation model— supporting regional customers while contributing to a more efficient, inclusive, and sustainable future for the global beauty industry.

Beauty Research Institute in São Paulo Advances Sustainable Beauty Innovation in Latin America