As a global leader in TPU materials, Lubrizol presents this whitepaper to examine how physical foaming technologies are enabling a new model for supporting long‑term value creation for brands and the broader industry:

Market pull: Rising consumer expectations are reshaping how brands approach lightweight performance and product experience.
Material response: Dual TPU physical foaming technologies enable new balances between lightweight, durability, and production efficiency.
Industry value: A collaborative ecosystem—spanning materials, processing, and brands—is key to turning foaming innovation into scalable, market‑ready solutions.

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Whitepaper: How TPU Physical Foaming Is Reshaping the Future of Footwear Midsoles