At Foresee Lab™, we track fastmoving beauty trends, consumer behavior, and ingredient innovation to help brands build smarter product pipelines.

Our latest intelligence report uncovers the strongest signals shaping makeup trends, from glow boosting complexion finishes to high impact eye looks and sensorial lip products.

Face Makeup: The Evolution of Glass Skin

Radiant, healthy skin still leads face makeup trends. Online buzz around finishes like #CelestialGlow and #PearlSkin continues to climb¹, signaling consumer appetite for light reflective, glass skin inspired looks. K-Beauty staples are expanding as well, with cushion foundations expected to grow +64% across U.S. social platforms next year^2.

Primers are also transforming into multi-benefit hybrids, delivering brightening, color correcting, and even SPF—while interest in easy, creamy blush formats rises. Searches for blush sticks jumped +25% in Japan and +18% in France, further proving the glow movement is here to stay^3.

Eye Makeup: Color, Expression & Comfort

Bold, colorful makeup is defining eye makeup looks, with mascara shades like burgundy, green, and purple showing +127% to +134% YoY growth across the US and Europe³. At the same time, Asian markets are driving innovation in eye comfort and damage‑free lash systems, with searches for no‑glue lashes spiking +463% in South Korea^4.

Global conversations around “firming eye makeup” are also up +110%, reflecting demand for formulas that flatter mature skin while enhancing lift and definition1.

Lip Makeup: Care-Driven Color & Texture Play

The lip category continues to boom, powered by hybrid, ingredient‑rich formulas and emotional self‑expression. Lip stains and liners are rising fast—stains alone are projected to grow +84% next year in Great Britain^5.

Consumers are seeking formulas infused with peptides and antioxidants for rejuvenation, alongside playful textures like jelly and milky glosses trending across K‑Beauty brands for their plumping and conditioning effects.

At Lubrizol Beauty, we’re proud to help brands navigate this exciting landscape, turning insights into impact.

1 Radarly Social Listening Platform - Global (Dic 2023 to Nov 2024 vs Dic 2022 to Nov 2023)
2 SPATE. Google Searches + TikTok & Instagram views – US (Oct 2024 to Sep 2025 vs. Oct 2025 to Sep 2026)
3 SPATE. Google Searches - France and Japan (Dec 2023 to Nov 2024 vs. Dec 2022 to Nov 2023)
4 SPATE - Naver Searches – South Korea (Dec 2023 to Nov 2024 vs. Dec 2022 to Nov 2023)
5 SPATE. Google Searches + TikTok views – GB (Oct 2024 to Sep 2025 vs. Oct 2025 to Sep 2026)

Top Makeup Trends: What’s Shaping the Next Wave in Color Beauty