At the recent NutraHealth Span Summit, organized by NutraIngredients, one message stood out: longevity and health span have become the top mega-trend, surpassing even AI and sustainability. Consumers are shifting from reactive “sick care” to proactive health strategies—embracing supplements as part of a holistic approach to living better, longer, and looking radiant from within.

However, not all supplements are equal. Many products promise beauty and vitality without the science to back them up. Today’s informed consumer demands clinical evidence, authentic storytelling, and measurable benefits. That is where Lubrizol Nutraceuticals leads the way.

Evidence vs. Expectation: Bridging the Gap

The longevity supplement space is evolving rapidly, but not always in the direction consumers expect. While traditional nutrients like vitamin D, calcium, and omega-3s remain the gold standard for clinical evidence, many newer “anti-aging” compounds still lack robust human trials.

This disconnect between expectation and evidence underscores the importance of advanced delivery technologies. At Lubrizol, we believe the future of healthy aging isn’t just about new molecules—it’s about making proven ingredients more effective through microencapsulation and controlled-release systems. These innovations improve bioavailability, stability, and consumer experience, turning promising actives into real-world solutions.

Insights from the NutraHealth Span Summit

Beauty from within is now a core pillar of healthy aging. Women define longevity as “aging naturally with grace,” prioritizing radiance, resilience, and well-being over unrealistic ideals.
Longevity and health span outrank AI and sustainability as the next big trend, according to LinkedIn surveys.
Consumers want clarity, personalization, and proof—formats and claims that are both credible and compelling. Purchase decisions hinge on clinical evidence, positive user testimonials, and brand trust.

Three Ingredients That Deliver on Longevity and Beauty Goals

Lipofer™ microcapsules – Iron for Energy and Vitality

Iron deficiency can undermine energy and overall appearance. Lipofer™ microcapsules use advanced microencapsulation to enhance absorption and minimize side effects, making iron supplementation easier and more enjoyable in gummies, dispersible powders, and functional drinks.

Peer-reviewed evidence: A recent study published in Nature Scientific Reports confirms gentle and effective absorption of microencapsulated iron, reducing gastrointestinal discomfort while improving bioavailability (Nature Scientific Reports, 2025).

Learn more about Lipofer™ microcapsules

Magshape™ microcapsules – Magnesium for Stress and Balance

Magnesium supports muscle function, stress management, and metabolic balance—all essential for graceful aging and inner beauty. Magshape™ microcapsules deliver high elemental magnesium in convenient formats like orosoluble sticks and gummies, aligning with the trend toward preventive health and active lifestyles.

Peer-reviewed evidence: Clinical research published in Nutrients demonstrates superior absorption and tolerability of microencapsulated magnesium compared to conventional salts (Nutrients, 2025).

Discover Magshape™ microcapsules

Curcushine™ microcapsules – Radiance from Within

Curcumin is celebrated for its antioxidant and anti-inflammatory benefits, making it a hero ingredient for skin health and overall vitality. Curcushine™ microcapsules solve solubility challenges with advanced microencapsulation, enabling inclusion in glow lattes, pectin gummies, and other sensory-friendly formats.

Peer-reviewed evidence: A recent clinical study published in AgroFood Industry Hi-Tech confirms beauty-from-within benefits, showing improved skin appearance and hydration with oral curcumin microcapsules (AgroFood Industry Hi-Tech, 2025).

Explore Curcushine™ microcapsules

Where Lubrizol Fits In

Our portfolio of branded ingredients—Lipofer™ microcapsules, Magshape™ microcapsules, Curcushine™ microcapsules, and others—is designed to deliver proven benefits through advanced delivery systems. These technologies aren’t just technical upgrades; they’re essential for turning promising nutraceutical active ingredients into real-world solutions.

We believe the future of healthy aging is about meaningful outcomes, personalization, and transparency. And increasingly, it’s about optimizing how we deliver those benefits—through advanced technologies that make ingredients more bioavailable, more stable, and ultimately more effective for the people who rely on them.

Looking Ahead

The next five years will be pivotal for the longevity space. Beyond regulatory frameworks and clinical validation, two priorities stand out:

Advanced delivery technologies to improve bioavailability and ensure consistent performance.
Transparency and clarity on mechanisms of action to build trust and differentiate credible products from hype.

Beauty from within isn’t just a trend—it’s a movement. And success depends on rigorous research, clear benefits, and consumer trust.

Ready to co-create your next breakthrough in healthy aging and beauty from within? Contact us today

Not All Supplements Are Equal: Science-Driven Solutions for Longevity and Beauty from Within