In 2025, silky and milky textures are making a major comeback—and it’s more than just a nostalgic nod to tradition. As consumers become increasingly aware of skin health and sensitivity, there's a growing demand for lightweight, fluid formats that feel gentle, nurturing, and performing.

This shift opens up exciting opportunities for brands to innovate around sensorial experiences—creating products that are not only high-performing but also soothing and sensorially delightful.

PemuPur™ VISTA polymer: A Natural Polimeric Emulsifier for the New Era of Beauty

To meet this demand, Lubrizol introduces PemuPur™ VISTA polymer, a naturally derived polymeric emulsifier designed to deliver the light, silky textures today’s consumers crave—without compromising on performance or sustainability.

With 97% natural origin content (ISO 16128) and readily biodegradability (OECD 301D), this next-gen polymeric emulsifier is ideal for brands looking to formulate clean, conscious, and High-performing beauty products, with synthetic-like feel.

What Makes PemuPur™ VISTA polymer Stand Out?

PemuPur™ VISTA polymer delivers a rich and soft feel, creating rich lotions and milky emulsions that are soft and non-sticky, even at low use levels. It offers high performance through primary emulsification and long-term stability of up to 12,000 mPa.s. Its versatility makes it ideal for a wide range of applications: in skin care, it enables silky, soft and lightweight textures; in sun care, it is compatible with both organic and inorganic UV filters; in makeup, it offers good pigment compatibility and provides stabilization and viscosity build in pigmented formulas enabling reduction of emulsifiers, helping to create color cosmetics formulas gentle for the skin; and in skin cleansing, it enhances thickness and foam richness in both sulfated and sulfate-free products, improves emulsification by reducing oil droplet size, and offers exceptional oil deposition benefits.

Beauty That Cares—For Skin and Planet

PemuPur™ VISTA polymer isn’t just an ingredient—it’s a forward-thinking, sustainable innovation that empowers formulators to craft elevated sensorial experiences with purpose and responsibility. Whether you're crafting a milky serum, a lightweight sunscreen, or a gentle cleanser, this polymer helps you deliver modern textures with timeless appeal.

Soft, Milky, and Mindful: The Return of Gentle Beauty Textures