The lubricant industry is entering a transformative era, driven by stringent regulatory shifts and a demand for sustainable solutions. With Euro 7, the strictest European emissions standards set for 2025, and the announced 2035 ban on internal combustion engine (ICE) sales, Europe is positioning itself for a greener future. At the same time, ongoing updates from the European regulatory bodies on the registration, evaluation, authorization and restriction of chemicals (REACH) introduce tighter controls on chemistries, including many that have been industry mainstays for decades. These changes bring about complexities but may also create opportunities for innovation and progress.

As we look ahead, the European demand for lubricants is expected to remain flat if not declining. Nevertheless, this tendency conceals the essential shift toward higher-performing and environmentally compliant solutions. Meeting these new demands will require a robust research and development strategy, and breakthrough chemistry. At Lubrizol, we’re responding to this momentum with transformative research and innovation.

Embracing market-driven change through innovative chemistry

One of the most critical aspects of this transformation is developing products that meet new emission standards without compromising performance. Through our low-SAPS (sulfated ash, phosphorus, and sulfur) technology, we’re empowering vehicles with aftertreatment devices to meet high emissions standards effectively. Additionally, our EVOGEN fluid solutions, specifically crafted for electric and hybrid vehicles, support the cooling and lubricating needs of electrified powertrains, positioning us at the forefront of e-mobility solutions.

Developing sustainable solutions for the future

Environmental responsibility has been a cornerstone of our approach since our founding, and today it’s an even more integral part of our strategy. To reinforce our commitment, we’re using Life Cycle Assessments (LCA) to quantify the environmental impact of our products, from raw materials to production. This full lifecycle analysis allows us, and our partners, to pursue sustainability goals with measurable insights continuously. We can then ensure that each solution aligns with our shared vision of a responsible and sustainable future.

Creating opportunities through collaboration

Navigating a complex regulatory and technical landscape demands strong partnerships.

We work closely with Original Equipment Manufacturers (OEMs) and industry partners to tailor our solutions to specific regional needs and to secure critical product approvals. Through our comprehensive in-house testing capabilities and OEM insights, we provide a level of performance assurance that gives our customers the chance to excel in a market defined by change.

While the path ahead presents challenges, we are proud to be driving a journey of progress. With our ongoing investment in research, sustainable chemistry, and collaborative relationships, Lubrizol is prepared to lead the way in shaping a future that meets the highest standards of environmental responsibility and technological excellence.

Through innovation, we’re not just responding to industry demands—we’re actively shaping the lubricant landscape of tomorrow.

Innovating through Challenges in the Evolving European Lubricant Landscape