As we look ahead into the not-too-distant future, it’s clear that the makeup world is on the brink of some exciting transformations. Bold aesthetics, gentle sweat-proof formulas, and inclusive color options are set to redefine beauty.

There is also an increasing desire for long-lasting wear, which is evident in the impressive 50% year-over-year growth in online conversations about sweat-proof makeup.

Increasingly, consumers want products that not only enhance their look but also boost their confidence and give them a sense of empowerment. These trends encourage brands to explore captivating textures and innovative benefits that resonate with a diverse audience.

Tackling Common Makeup Challenges

While consumers are eager for transformative changes, they also want the makeup industry to tackle some of the common challenges they face today.

At Foresee Lab^TM, we’ve identified several key frustrations, including compact powders that easily break, lipsticks with insufficient pay-off and foundations that struggle with sweat and transfer resistance. For brands to succeed, they must address these issues swiftly and directly.

Schercemol™: Innovative Solutions from Lubrizol Life Science

At Lubrizol Life Science, we are dedicated to supporting makeup formulators in meeting consumer expectations. We highlight the key properties of our selected esters, which serve as superior emollient solutions for high-performance color cosmetics. Our products are backed by proven data and performance tests for various makeup applications.

Take compact makeup powders, for example. Emollients like Schercemol™ NGDO, CO, LL, CATC CN, 105, 1688, and 1818 esters are game-changers. These light and medium esters provide excellent powder binding and breakage resistance while serving as effective wet binders, enabling stunning pressed powder formulas that consistently deliver outstanding performance.

For foundations and lipsticks, heavy esters such as Schercemol™ PTID, CATC CN, DISD, DISM, and TISC esters make a real difference. They enhance pigment dispersion, deliver high shine, and ensure robust coverage while boosting transfer and sweat resistance. So whether you're at work or out with friends, you can trust that your look will last.

As we move forward in the makeup industry, it’s clear there is a need to prioritize both aesthetic appeal and functional performance. By focusing on innovative formulations and inclusive offerings, brands can inspire confidence in the consumers who look to them for answers.

Embracing Bold Aesthetics, Prolong Hold, and Inclusivity