Women want vivid color and long-lasting performance from their hair color, which is why we’ve introduced Chromapol™ ColorPOP polymer.

The multifunctional ingredient maintains a true color with vibrant tonality and intensity. It provides color protection in permanent, semi-permanent and temporary colors, as well as in shampoos, conditioners and leave-on treatments. It also offers conditioning benefits for the hair fiber, improving wet and dry feel, while restoring softness and smoothness. It works on all shades of hair, including 100% gray.

In testing for permanent coloration, delta E was better than the benchmark with the Chromapol™ ColorPOP polymer, providing long-lasting color protection for up to 30 washes and for sulfated shampoo up to 20 washes. Color protection in the semi-permanent collection lasts up to 10 washes and when a sulfate-free shampoo is combined with a conditioner, color lasts up to 25 washes.

Available ready-to-market formulations include:

• Permanent Hair Color - Intense Dark Red Cherry

• Semi-Permanent Hair Color - Shimmering Pink Orchid Flower

• Sulfate Free Color Care Shampoo

• Color Vibrancy Protecting Conditioner

• Deep Nourishment Color Reviver Temporary Mask - Intense Red Cherry Color

To learn more about Chromapol™ ColorPOP polymer, contact us below.

A More Vibrant You with Long Lasting Hair Color and Conditioning