According to a 2020 Euromonitor beauty survey, consumers are worried about hair damage, including breakage, split ends, brittleness and tangled hair.

To help consumers eliminate these concerns and achieve the beautiful, healthy hair they desire, Lubrizol Life Science – Beauty has added Kelco-Care™ diutan gum to our portfolio of hair care solutions. This nature-derived efficient rheology modifier is produced through fermentation and is ideal for conditioners, treatments and hair color.

Kelco-Care™ diutan gum has thickening and suspending capabilities that can impart protection and repair benefits to hair fibers, even at low use levels and when boosted with added salt. Film-forming capabilities also provide excellent conditioning benefits that give a nice, silky sensory experience to the hair with no drag or stickiness.

In conditioners and treatments, Kelco-Care™ diutan gum protects against hair breakage and repairs split ends. In color care applications, it has a reliable no-drip rheology and can improve the conditioning sensory of the hair.

An efficient rheology modifier by nature, easy to disperse and cold processable, Kelco-Care™ diutan gum can be used at low concentrations by formulators to create high-powdered products that are very sustainable.

To learn more about Kelco-Care™ diutan gum, visit Lubrizol.com/beauty.

Kelco-Care™ diutan gum products are manufactured by CP Kelco^® U.S., Inc. Kelco-Care is a trademark of CP Kelco^® and is used under license. Lubrizol has a global agreement with CP Kelco^® to bring Kelco-Care™ diutan gum to the beauty markets.

Beautiful, Healthy Hair with Kelco-Care™ diutan gum