This 95% natural content shampoo uses non-ethoxylated and non-sulfated ingredients. The potato starch derivative, Sensomer™ CI-50 conditioning polymer, brings a smooth wet feel and a soft dry hair. It also helps detangling and hair manageability. Chemidex™ S surfactant builds the viscosity and contributes to hair conditioning. Fairtrade sourced Actiphyte™ green tea may help to soothe the scalp. This formulation is an ideal base for formulators looking to develop sustainable yet effective shampoos.