Region: Latin America
The non-sulfated surfactants claim is growing a lot due to consumer concerns about scalp and hair sensitivity and irritation. In this situation, new sulfate-free systems appear to target this consumer need. The Non-Sulfated Shampoo balances efficient cleansing and hair conditioning properties with good foam, viscosity and hair treatment. The non-sulfated surfactant system has Chemccinate™ DSLS-BA surfactant combined with Chembetaine™ OL-30 and Chembetaine™ CGF surfactants for the right cleaning with creamy and dense foam. Glucamate™ LT thickener brings a gentle claim, and combined with Schercemol™ LL ester, confers viscosity and the correct flow to the formula and emolliency due to the ester. Hydramol™ PGPL ester also imparts emolliency, and the combination of Merquat™ 295 and Merquat™ 2001 esters promotes the conditioning properties with less frizz and improves the hair combing performance.