Do you want your red color to stay in your hair the longest? This unique permanent hair dye delivers long-lasting vibrant and intense color for up to 30 washes, while it provides conditioning properties, thanks to Chromapol™ ColorPOP polymer. Chemonic™ LI-3 ethoxylated alcohol helps to solubilize the dyes. Combination of Promulgen™ D nonionic emulsifier, Glucate™ DO emulsifier, Chemonic™ OE-20 ethoxylated alcohol creates the liquid crystal emulsifier system. Chromapol™ 5 polymer helps to provide viscosity, no-drip rheology and honey like flow. It also contains Actiphyte™ Hibiscus GL. Hibiscus has been used by women in India as a traditional treatment to thicken hair. It is also believed to reduce the amount of gray in hair.