Sulfated Color Vibrancy Protecting Shampoo I

Region: Latin America

This effective color care shampoo cleanses colored hair. It contains Merquat™ 2003PR polymer, a proprietary, non-paraben, ampholytic terpolymer, developed for use in color protection hair products. It offers attributes such as ultimate foam stability, color retention after multiple washings, and enhanced wet combability and detangling. The surfactant system combines Sulfochem™ ES-2PSB surfactant and Chembetaine™ CGF-BR surfactant, easy to use and naturally derived surfactants that enhances rich foam texture and volume. The viscosity and long rich honey flow of this minimalist but challenging shampoo formulation is promoted by Carbopol® AQUA SF-1 polymer, an effective rheology modifier that follows 10 of 12 principles of the Green Chemistry and enables the stability of the system with cationic charge.


  • Hair Care-Shampoos


  • Opaque

Product Positioning

  • Color Protection
  • Detangling