Region: India
In today’s fast-moving fashionable world, where covering grey hair and using different hair colors is in the trend, the Indian consumer continues to trust in gentle care from ancient days by using coconut oil on hair, believed to give nutrition and nourishment. Introducing for the first time hair color enriched with coconut oil to balance fashion with care, Chromapol™ 5 polymer in hair color allows products such as cream format with cold process which encourages customers to do-it-yourself, whereas Merquat™ 2003PR polymer in the formulation leaves conditioned hair post coloring along with coconut oil. This formulation is for natural brown hair color; it is a color base to be mixed with a developer.
