Essential Mascara

Region: Europe

Luxurious, silky lashes that won't smudge or dry out. A mascara that glides on softly to give lashes instant volume and length. Kelco-Care™ diutan gum provides viscosity and smooth texture, while the Glucate™ SS emulsifier enhances creamy sensory of the mascara. The film-forming properties of Avalure™ UR 450 polymer provides smudge and water-resistant properties. The combination of Schercemol™ PTID and SHS esters provides buttery emollience properties that melt the mascara in contact with the eyelashes for easy glide on. Actiphyte™ Rosemary GL 100NP and Gotu Kola GL help enhance the appearance of lash length.


  • Color Cosmetics-Eye


  • Opaque

Product Positioning

  • Emolliency
  • Luxury/Luxurious
  • Silky
  • Water-Resistant