Prejuvenation Is a Top Priority for Young Consumers

Posted by Bianca McCarthy, Ph.D. on 03/17/2023

Today’s younger consumers are more self-educated than ever about the importance of high-quality skin care. Whether through the influencers they follow on social media or doing their own research, these consumers are turning to prejuvenation – a preventive approach to aging – to prevent the emergence of future sunspots, wrinkles and skin sagging.

We asked a group of younger female consumers about their biggest areas of concern and this is what they told us:

  • Preventing wrinkles that may appear in the future.
  • Skin roughness under the eyes and “crow’s feet.”
  • Maintaining youthful, firm and smooth skin.

One of the main expectations of this generation is to be listened to and they want brands not only to pay attention to their feedback but to change accordingly.

More than ever before, younger consumers are looking for science-based skin care that offers preventative solutions to slow down the signs of aging, without compromising their authenticity.  

We have the answer, backed by years of scientific research and the time-tested results from one of our key technologies.

Stayed tuned for more coming soon!

Bianca McCarthy, Ph.D.

Contact Bianca

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