Wash Forward

Wash Forward: Envisioning the Future of Cleansing

Posted by Lindsay Lipp on 09/13/2018

Indie brands are among the fastest growing on the market. What is their secret to success? To capture consumer attention, these brands combine a fresh perspective with unique textures and benefits. They break the rules, use their intimate understanding of consumer needs and are not afraid to cross over market segments and product applications.

With that philosophy in mind, Lubrizol Personal Care is introducing Wash Forward, a line of five formulations that embody these Indie brand principles. They each combine mildness, convenience, hybridity, sensoriality and sustainability. They are the future of cleansing.

Formulations include:

To receive samples of these five Wash Forward formulations, contact Lindsay Lipp.
Lindsay Lipp

Contact Lindsay

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