Lubrizol Introduces PTFE-Free PowderAdd™ 9780 Texturing Agent for Powder Coatings

July 2, 2024

Cleveland, Ohio – Lubrizol announces the launch of PowderAdd™ 9780, a new wax additive that enables formulators to achieve fine texturing effects in powder coatings with a host of additional benefits.

PowderAdd 9780 is a PTFE-free wax additive for use in powder coating formulations to provide a range of benefits for industrial OEM applications. Primarily, it delivers fine texturing effects for a unique visual appearance. It also enhances scratch resistance, slip control, and metal marking resistance. And with its inherent matting efficiency, formulators can also reduce complexity by eliminating the need for additional matting agents.

“The combination of fine texturing capabilities, matting efficiency, and surface protection in a single product enable powder coating formulators to achieve outstanding value”, shares Bill Ruth, technical marketing manager at Lubrizol. “We look forward to collaborating with customers to explore how PowderAdd 9780 texturing agent can enhance their product offerings”.

Contact your Lubrizol account manager or visit PowderAdd 9780 Wax Additive for additional product details or to request a sample.

Lubrizol is committed to the ongoing development of technology that advances the industries and markets we serve. Visit our newscenter to view some of our recent product introductions or explore our latest innovations in dispersants, resins, wax additives, specialty additives, and color dispersions for coatings, inks, and composites.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has more than 8,000 employees. For more information, visit

News Categories: <a href=/Newscenter/News-and-Insights?category=Coatings>Coatings</a>

Media Contacts

Mike Heil, Communications Manager, Lubrizol Performance Coatings