SHANGHAI, China -- Lubrizol Engineered Polymers has officially made ESTANE® thermoplastic polyurethane (TPU) available for purchase on Alibaba’s 1688.com platform and will be managed by its regional office in China, Lubrizol Specialty Chemicals Manufacturing (Shanghai) Co., Ltd. The storefront lubrizolchina.1688.com, as part of the biggest digital business-to-business marketplace in China, is aimed to provide an official, reliable and convenient channel for Lubrizol Engineered Polymers’ customers to purchase select grades of ESTANE TPU in China - especially for customers looking to place small orders.
As part of the easy-to-navigate online experience, Lubrizol Engineered Polymers will offer 12 of its popular ESTANE TPU grades which are widely used in various applications including industrial specialties, consumer electronics and footwear. The shop lubrizolchina.1688.com will provide an efficient method to communicate directly with Lubrizol Engineered Polymers’ office in China. Lubrizol Engineered Polymers plans to expand its storefront offering in the future.
CK Tan, Vice President of Lubrizol Asia Pacific, adds: “China is a dynamic market that offers tremendous growth opportunities.” Tan adds “Innovative solutions and speed to market are two critical success factors. Lubrizol will continue to build its presence across different channels. The ability to market, interact and collaborate with customers digitally is extremely important for addressing growth in this fast-changing market.”
Jane Cai, Senior Business Director, Lubrizol Engineered Polymers Asia Pacific says “Innovation is not only about products and technologies, it is also about making it easier to do business with Lubrizol and offering an enhanced experience for our customers. The launch of our online shop allows us to service more customers, learn and gain deeper market insights to improve our offerings and stay ahead of market needs.”
The storefront lubrizolchina.1688.com will help serve customer needs in China for ESTANE TPU. Lubrizol Engineered Polymers serves customers across the Asia Pacific region from its regional office Lubrizol Specialty Chemicals Manufacturing (Shanghai) Co., Ltd in Shanghai, with manufacturing and technical centers in Songjiang and Guangzhou.
The Lubrizol Corporation, a Berkshire Hathaway Company, leverages its unmatched science to unlock immense possibilities at the molecular level, driving sustainable and measurable results to help the world Move Cleaner, Create Smarter and Live Better. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has approximately 8,800 employees. For more information, visit www.Lubrizol.com.
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