The toothpaste market is undergoing premiumization, with consumers demanding greater levels of performance from oral care products. As a result, more products are arising with specialized benefit claims, such as sensitivity and management of gum inflammation.

Lubrizol manufactures high-performance Carbopol^® polymers, which have added value to oral care products for decades. Our polymers are used as efficient thickeners/co-binders in a variety both aqueous and anhydrous oral gel and paste formulations.

Our polymers offer many advantages to the toothpaste market over alternative products, including:

Efficient thickening and binding properties in hydrous / semi-alcoholic formulations.
Synergistic co-thickening properties with either cellulosic polymers or natural gums.
Unique rheology for aesthetics, such as ribbon stand-up and high clarity gels
Superior mucoadhesive properties compared to other polymers, allowing for prolonged active or flavor retention and muco-protective capabilities
Consistent lot to lot uniformity and lack of bioburden, due to their synthetic nature of Carbopol^® polymers.

Toothpaste & Gels