Lubrizol, a global leader in specialty chemicals, announces its entry as a member of CUBO Itaú, Latin America’s innovation ecosystem. This initiative reinforces the company’s commitment to open innovation in the region, connecting to a vibrant ecosystem that brings together more than 500 startups, large corporations, investors, and partners.

“Latin America is a strategic region for Lubrizol, and this initiative strengthens our local presence, positioning collaborative innovation as an essential pillar for sustainable growth,” says Ariana Bottura, Strategic Planning Director for Lubrizol in Latin America.

Founded in 2015 by Itaú Unibanco, CUBO is one of the leading corporate innovation and business platforms in Latin America, fostering connections, accelerating solution development, and driving partnerships that promote sustainable economic growth. With a focus on sectors such as technology, healthcare, agribusiness, finance, and sustainability, CUBO has already impacted thousands of projects, facilitating businesses and promoting knowledge exchange among local and global players.

“Our mission is to connect corporations with innovative solutions that generate real impact on their businesses. Lubrizol’s arrival at Cubo Itaú reinforces our role as a strategic platform to drive open innovation in Latin America, promoting meaningful connections between large companies and startups and accelerating the transformation of key sectors of the economy,” says Paulo Costa, CEO of CUBO.

This partnership aligns perfectly with Lubrizol’s vision of driving collaborative innovation and exploring emerging technologies. Lubrizol will take an active role in the innovation ecosystem, with a group of ambassadors—composed of business and cross-functional experts—focused on optimizing processes and developing solutions to address challenges in the local industry. As part of the initiative, open innovation challenges will be launched, connecting with CUBO members to collaborate on the co-development of impactful innovations.

The initiative complements Lubrizol’s recent innovation investments in the region, such as the Beauty Research Institute - Brazil, a center of excellence for developing solutions for the beauty sector.

“We believe that the most complex market challenges are addressed more effectively when we work collaboratively. The partnership with CUBO Itaú creates an environment conducive to co-innovation, connecting our technical expertise with a dynamic ecosystem, with a focus on impactful innovation and the generation of sustainable value for our customers,” Bottura adds.

Lubrizol Becomes CUBO Itaú Member to Accelerate Open Innovation in Latin America