Shanghai, China — Lubrizol, a global leader in specialty chemicals, today hosted a signing ceremony in Shanghai, bringing together key partners across the paint protection film (PPF) value chain to jointly sign the Industry High-Quality Proclamation (“the Proclamation”). Initiated by the teams behind the Lubrizol High-Performance Film Innovation Center, the Proclamation formalizes a shared commitment among leading upstream and downstream industry players to elevate quality-driven development across the PPF industry.

Building on the “Premium Materials, Premium Manufacturing, Premium Installation” (“Three Premiums”) framework introduced in Lubrizol’s 2025 PPF white paper, the Proclamation transforms shared value-chain consensus into coordinated, action‑oriented industry advancement. Through unified commitment and coordinated action, signatories aim to accelerate the industry’s shift toward higher quality, stronger trust, and more sustainable growth.

At the core of the Proclamation is the guiding principle “Excellence Elevated. Quality Redefined.” Recognized widely across the industry, this principle is expected to steer the supply side away from price competition toward differentiation based on quality, experience, and trust. For consumers, the initiative aims to enable an upgraded consumption confidence in product performance, purchasing decisions, and installation experience of premium PPF solutions.

“This Proclamation marks the first time our industry has translated a shared value-chain consensus into a public, actionable commitment - an important milestone for PPF development,” said Jane Cai, Senior Business Director, Lubrizol Asia Pacific. “As one of the world’s most dynamic markets, China gives this initiative particular significance. Lubrizol remains committed to deepening local manufacturing and R&D for offering high-performance TPU materials, moreover we will work closely with partners through collective innovation to reinforce consumer trust and support long‑term industry health.”

Lu Zhang, Vice President, Lubrizol, added: “Quality and sustainability are global priorities across the automotive aftermarket. High standards defined and upheld through transparent collaboration are fundamental to healthy, sustainable market growth. We look forward to carrying the insights and consensus from this initiative into our global network to enhance consumer confidence worldwide.”

As the first major action under the Proclamation, Lubrizol announced plans to co-develop the High-Quality Paint Protection Film Evaluation Guide, to be released in the first half of 2026. Created jointly with value‑chain leaders, the guide will define clear, measurable criteria for material quality, finished PPF, and professional installation—establishing the industry’s first comprehensive evaluation framework and providing verifiable benchmarks for implementing the “Three Premiums.”

In parallel, Lubrizol continues to advance the “Premium PPF Guardian Award,” launched in 2025 to recognize brands and industry players that consistently demonstrate excellence in material selection, product quality, market reputation, and industry leadership. In the inaugural year, leading brands such as NAR and Profilm were honored. Lubrizol encourages more brands to join this quality-driven journey, to further improve installation adoption and consumer satisfaction.

Together, these initiatives highlight Lubrizol’s long-term commitment to elevating the PPF industry toward higher quality and greater value. By transforming shared commitments into sustained action, Lubrizol will continue working alongside industry partners to bring the “Three Premiums” to life and to build a transparent, trusted, and sustainable PPF ecosystem.

Lubrizol Unites PPF Value Chain to Elevate PPF Development, Reinforce Quality Commitment