CLEVELAND, Ohio — Lubrizol is proud to add the PemuPur™ VISTA polymer to its extensive list of products developed with sustainability in mind. This naturally derived polymeric emulsifier delivers performance for skin care, sun care, makeup and other applications.

With a natural origin content of 97% (ISO 16128) and biodegradability (OECD 301D), PemuPur™ VISTA polymer's unique structure ensures that even at low use levels, rich lotions and creams can have a light sensory feel, softness, and no stickiness. The sensory experience is akin to synthetic polymeric emulsifiers. This polymer also provides primary emulsification and long-term stability up to 12,000 mPa.s.* Enhanced by surface activity, PemuPur™ VISTA polymer reduces particle size and stabilizes oil droplets, ensuring superior emulsification properties, making it suitable for:

Skin Care: Offering a variety of textures with light sensory feel, softness, and no stickiness.
Sun Care: Compatible with both organic and inorganic UV filters.
Makeup: Ensuring good pigment compatibility, stabilization, and viscosity build, allowing for reduced emulsifier content. This results in gentle, caring color cosmetics with exceptional smoothness and softness.
Skin Cleansing: Suitable for both sulfated and sulfate-free systems, enhancing viscosity and suspension while working synergistically with other thickeners. It delivers rich foam and excellent emulsification, reducing oil droplet size for superior formulation stability and performance.

PemuPur™ VISTA polymer represents the next step in polymeric emulsifiers, combining high performance with natural origin content, offering a sustainable alternative without compromising on performance.

*Typical emulsion viscosity with 20% CCTG measured by Brookfield^® RV Viscosimeter (20 rpm)

Lubrizol Introduces PemuPur VISTA polymer