Lubrizol has secured a distribution partnership with Palmer Holland, Inc. to expand the availability of our innovative ingredient solutions for the nutraceutical, dietary supplement, food and beverage market segments across the Northeastern U.S. region.

The agreement will help meet a growing demand for Lubrizol’s core technology, microencapsulation, which optimizes ingredient delivery and bioavailability, making nutraceutical products both effective and enjoyable. This technological value is reflected in our portfolio of nutraceutical branded ingredients, including LIPOFER™ Iron microcapsules, MAGSHAPE™ Magnesium microcapsules, ZINCNOVA™ Zinc microcapsules, CURCUSHINE™ Curcumin microcapsules, NEWCAFF™ Caffeine Microcapsules, LIPOPHYTOL™ Phytosterol microcapsules, and LIPOCAL™ Calcium microcapsules, all manufactured in Europe.

“Recent clinical and consumer studies have affirmed the benefits of our microencapsulation technology in relation to taste and sensorial profile along with absorption and bioavailability for our products, LIPOFER™ and MAGSHAPE™. We are excited to deliver our innovation to more consumers,” said Ricardo Pereira, Senior Director, Regional Business at Lubrizol. “Our new partnership with Palmer Holland expands our reach, enabling our customers to create their next generation of innovation."

“Lubrizol’s value proposition and focus on quality align well with Palmer Holland’s mission to source branded ingredients designed to meet the needs of tomorrow,” said Bret Horace, Palmer Holland’s Vice President – Consumer & Life Sciences. “With this partnership, we are addressing the needs of our customers by offering a best-in-class solution to assist in the creation of healthier, better-tasting nutraceutical products.”

Lubrizol Enters Nutraceutical Ingredient Distribution Partnership with Palmer Holland, Inc. to Expand U.S. Reach