Intro: Lubrizol Personal and Home Care innovation would not be possible without our brilliant scientists and researchers. This is the latest in a series of profiles of the people behind our products.

Scientist Name: Isela Luján

Title: NLATAM Distributors Technical Service

Years with Lubrizol: 14 years

Location: Mexico City

Education: MBA and Pharmaceutical Chemist Biologist, from the National Autonomous University of Mexico (UNAM)

Years of experience: 14 years

Focus: Isela plays a crucial role in driving growth and success for clients and distributors in North Latin America by providing essential technical support and training. She also supports the sales and marketing team. In addition, Isela develops innovative beauty formulations and concepts with well-defined strategies and actively participates in projects for new applications from both customers and within Lubrizol.

Recent accomplishments: At Supplier's Day hosted by Belcorp, one of Colombia's most important clients and a leader in the beauty industry, Lubrizol showcased new beauty care formulations. This event underscored Lubrizol's commitment to innovation and the success of its key partners.

Quote: I deeply enjoy my work as a technical support scientist in the beauty industry because it gives me the opportunity to connect with clients on a personal and professional level, understand their challenges, and help them overcome them. Each interaction is a chance to learn and grow together, creating innovative solutions that truly make a difference. I lead with passion and dedication, and it fills me with pride to see how our collaborations generate unique experiences and added value for our clients, driving innovation and success in every project. Every day is a new adventure, full of possibilities to propel the beauty industry forward.

Meet the Minds: Isela Lujan