Consumers may seek out sun care products to prevent UV overexposure and skin damage, but they also want their selection to look, feel and smell good on their skin.

In the first in a series of posts about how LLS Beauty is developing products to address the beauty of diversity, we look at a challenge many consumers face in obtaining this sensory experience.

Particularly for consumers with darker skin tones, finding a holy grail sun care product has been a challenge because of the white cast they can leave on the skin. White cast is considered that unnatural, bluish-white residue left behind by products containing zinc oxide and titanium dioxide.

In response, Foresee Lab^™ is envisioning the emergence of the “smart shield” trend that will include multitasking “skin screens.” This holistic protection is expected to provide a skin screen against not only UVA and UVB rays, but also smog, diesel, smoke and blue light/HEV, along with providing a great sensorial experience and clear finish for no white cast.

One way sun care manufacturers can reduce white cast in their products is by including in their formulations LLS Beauty’s Sunhancer^™ Eco SPF booster. It boosts SPF while also allowing less use of organic and inorganic UV filters that can leave a white cast.

Sunhancer™ Eco SPF booster is composed of micronized particles made from a blend of naturally derived and sustainably sourced waxes. In addition to allowing for less use of UV filters, it can also lower product oiliness and drag while increasing sunscreen aesthetics and lightness.

Patent-pending Sunhancer™ Eco SPF booster is inherently biodegradable and nonpersistent in the environment.

To learn more about Sunhancer^™ Eco SPF booster and how it can make sun care products more appealing to consumers with darker skin tones, click here. To learn more about how LLS Beauty celebrates diversity, click here.

Enhancing Sun Care for All: Eliminating Product White Cast