Fixate™ Hair Fixative Polymers

Today’s hair styling products are expected to deliver more than ever before. Products need to do more than just hold, they need to add performance benefits like enhanced humidity resistance, increased reliance, reduced flaking and improved hair appearance. To meet the increasing demands for improved performance, we created Fixate™ polymers and opened up a new world of possibility in the creation of hair styling products.

• Fixate™ Design polymer is an anionic, multi-functional film-forming polymer delivering superior performance offering exceptional flexibility in low aersol viscosity mousse and non-aersol mousse and spray formulations.
• Fixate™ Freestyle polymer when combined with Carbopol® rheology modifiers, produces classic hair gels with hold strength that can be tailored from normal to ultra-high.
• Fixate™ G-100 polymer is a polymer for low viscosity formulations requiring soft touchable hold, curl retention, and good humidity resistance.
• Fixate™ PLUS polymer is a revolutionary polymer for hair styling that combines long-lasting style support and exceptional humidity resistance.
• Fixate™ Superhold polymer is a polymer designed for stiff hold, humidity resistance, excellent shine, superior performance and styling versatility. 

A broad range of hold and stiffness levels, from soft touchable hold to a firm crisp finish can be achieved with various usage levels and formulation techniques. Use the chart below to select the fixative polymer that is right for your application.

All Fixate™ hair fixative polymers provide humidity resistance, low flaking and high clarity.