Personal Care

Fixate™ Hair Fixative Polymers

Our fixative polymers include Fixate™ PLUS, Fixate™ G-100 and NEW Fixate™ Superhold polymers.

  • Fixate Superhold polymer is a polymer designed for stiff hold, humidity resistance, superior performance and styling versatility.
  • Fixate PLUS polymer is a revolutionary polymer for hair styling that combines long-lasting style support and exceptional humidity resistance.
  • Fixate G-100 polymer is an acrylic copolymer and hair fixative having a highly branched structure with distinct hydrophilic and hydrophobic domains.

A broad range of hold and stiffness levels, from soft touchable hold to a firm crisp finish can be achieved with various usage levels and formulation techniques. Use the chart below to select the fixative polymer that is right for your application.

Fixate™ Hair Fixative Polymers
Product Name/
INCI Name
Feel Humidity
Resistance
Flaking Clarity Shine Viscosity
in Formulation
Rheology Yield Value
Fixate™ G-100 Polymer
AMP-Acrylates/Allyl Methacrylate Copolymer
Soft > 24 Hours Low High Excellent Low-Medium n/a n/a
Fixate™ PLUS Polymer
Polyacrylate-14
Soft > 24 Hours Low High Excellent Medium-High Short Medium
Fixate™ Superhold Polymer
Polyacrylate-2 Crosspolymer
Stiff > 24 Hours Low High Excellent Low-High Short-Long Low-Medium

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Fixate™ Superhold polymer for high humidity resistance, stiffness, and shine. Click here to learn more.